Nordgreen- New chapter of Scandinavian luxury

The new chapter of Scandinavian luxury

You could have the most stylish earrings, the most elegant bracelets and the most fashionable necklaces – but we all know that the real star of your outfit is the watch. It’s the accessory which expresses the most about you and gives your entire look the perfect finish.

Let us introduce Nordgreen, a new chapter of Scandinavian luxury, now available for purchase from our online store to spice up your look with a dash of elegance.

The Copenhagen based brand refuses to follow fashion trends, they instead decided to create something more unique and definitive. Thanks to the kickstarter campaign which was one of the 10 most successful campaigns of Europe, Nordgreen became super famous in the world of Scandinavian watches last year. As a result, the brand has been getting more popular both in Europe and Asia since then. 


The Designer

The designer, Jacob Wagner (who also worked with Beng & Olufsen) implements his core values into each and every piece he produces. He has a special skill to bridge the gap between aesthetics and functionality hence create an art that everyone can easily involve into their lives.


Why do we love Nordgreen?

1. All pieces are made with the finest high quality which makes every watch become a lifelong investment.

2. Flawless design by Jacob Wagner, one of the most famous designers of Denmark who previously worked for Alessi, Capellini and MoMa.

3. The brand is the perfect example of Scandinavian minimalism which you can easily combine with all your clothes and accessories.

4. All purchase is a chance for charity as you can select if you support education, health or the environment.

5. The cases and straps can be purchased in different sizes so all designs are available for both women and men.

6. Thanks to the changeable straps, you can apply different ones for each of your outfits and moods.

The Nordgreen mission

The mission of Nordgreen was to create a watch which, just like your best friend, you don’t want to live a day without. No matter where you are going, what outfit you are wearing or how you are feeling – it’s a timeless essential. Out of the marriage of Scandinavian minimalism and the famous Danish quality was born their three exquisite designs: Philosopher, Infinity and Native.




Philosopher watches possess an asymmetrical second hand designed to remind us that there is always time to achieve things that have never been done before.

For this reason, the conical shaped case has a wider base then the face thus forming a sharp two-piece dial which drives our eyes to the center of the timepiece. This represents the now. The elevated watch case, brushed look and tugging lugs characterize the watch by giving the unique design it’s finishing touches. In addition, the interchangeable straps and size variations allow both men and women to discover their perfect style for any occasion.


When creating Infinity, Jacob Wagner sourced the majority of his inspiration from nature. His aim was to connect the Infinity with the evolution of nature removing all the complexity that our harmful civilization causes to Earth.

Accordingly, he left only the essentials. This minimalistic finish is exemplified by the removable lugs and sophisticated design of the hour marks. Moreover, the deep curvature of the dial represents the infiniteness of space and time – true to its namesake. All Infinity pieces are made for those who desire a style that stands out from the crowd, yet blends into their everyday life.


Giving Back Programme

As a matter of fact, the close-knit Nordgreen team cares not only about their customers, but also the world they live in. In the light of their “Giving Back Programme”, they work alongside global initiatives to achieve real changes in education, health and environment. Hence, extending you the liberty of choosing which field you want to support when you purchase a watch.


Make the world better

If you have a keen appreciation for minimal aesthetics and unmatched quality, you will definitely adore Nordgreen watches. After receiving your watch, you can go to the official Nordgreen website and find the unique serial number on the back of the watch. Then you only need to find the Certificate of authenticity inside the box with the identification number. Type it exactly as you see it, with ‘-‘ and the capital letter at the end and so you can choose the cause you would like to support and make a change.

The elegance of the Philosopher and Infinity collections are the perfect finish for any of your look. Read our Minimalism basics 1.0 article and learn all about how to make your minimalist style even more complete with the Nordgreen watches.

Text: Barbara Ferencz

Photos: Greta Dobai & Nordgreen (official)