HODINA – Our favorite watch from Seattle!

HODINA – Our favorite watch from Seattle!
April 25, 2019 Greta

One cannot have enough watches! This is our motto that we strictly live by and swear by. We could call ourselves lucky to have a chance to skinny dip in the endless flood of timepieces out on the market. However, the struggle is real when it comes to finding the perfect piece. Or actually, it was until now as we discovered our new favourite watch brand: Hodina. We have been in love with their beautifully designed minimalist products since we first laid eyes on them. Read our interview with the founders here!

Hodina in a nutshell

We are talking about a really young brand. The Seattle based husband and wife team, Vadim and Dasha founded Hodina almost 2 years ago. The idea of the watch company was born from their passion for minimalism and from the experience of their personal life story. You can get the limited edition HODINA watches through their online shop and follow their aesthetics on their Instagram.

Read our interview with Vadim, one of the founders of HODINA

Would you please tell us a little about yourself and your background in the industry? Where did you get the idea to create this brand? Why watches?

My love for watches began as a child. I grew up spending long hours around my father who is a watch repair specialist (over 40 years now). I would dig through vintage timepieces he had in his shop and looked for the most aesthetically pleasing design. I always enjoyed a small minimalistic watch face of a retro Hamilton or Bulova.

I began forming ideas “what if I could start my own design?” and it led to much research and hard work. I don’t have the advanced repair skills of my father, but I definitely share the same passion for beautifully designed watches.

Could you please describe the design process? What inspires you when it comes to design?

The design process really comes down to having the skill of knowing what is clean & beautiful. Not everyone knows how to pair details, colours and materials well. I personally have a love for design in all phases: architecture, furniture & fashion. My inspiration comes from neutral and natural elements around me. The raw aesthetic of modern architecture inspires me to design a watch with the same kind of thinking.

Once I have my vision in mind, I begin by sketching different dial and case designs. After thoroughly planning and drawing on paper, I move into producing a rendering. Then, I order samples. After thorough sampling for about 6 months, I put in my final order.

  • Hodina redmond watch leather strap
    DKK 899.00

    Hodina – Redmond Black Mesh Strap

    ,

    Hodina's Madrona watch with mes strap. From a distance the bold & sleek design strikes curiosity. People often compliment this piece as "the designer's watch" "contrasted beauty" "unique". Up close you begin to notice the detailed dimension of the stepped dial and the sharp clarity of the sapphire glass. Brushed and matte finishes assure the surgical-grade quality steel. A timeless design will never go out of style. Clockwork is a reliable Japanese Minolta, and the glass is scratch resistant sapphire glass. Every detail is worked out precisely, so years later, it looks as new.

    The HODINA brand is gently located on the dial and on the back of the dial with the type name.

    [spb_toggle title="Product Details" open="false" width="1/1" el_position="first last"] Style: Ladies Case Diameter: 34mm Overall Thickness: 6.7mm Case Material: 316L Surgical Grade Stainless Steel Finish: PVD Coated Brushed Black Glass: Sapphire Crystal (high scratch resistance) Movement: Japan 1L45 Miyota Quartz Water Resistant: 3 ATM Strap: 16mm width, Stainless Steel, Quick-change feature [/spb_toggle] [spb_toggle title="Warranty" open="false" width="1/1" el_position="first last"] For every Hodina clock, we undertake a 1-year structural warranty that can be enforced against the electronic invoice we issue. The invoice will be sent electronically by e-mail within 7 days of ordering. This warranty does not apply to: - Water damage - Wear and tear due to everyday use - unsuitable for harsh use - Damage to the battery life [/spb_toggle] [spb_toggle title="What we think - Hodina" open="false" width="1/1" el_position="first last"] One of the things we love most about the Hodina Watches is that they are all limited editions. Every clock model is manufactured in a limited number with a beautiful, minimalist aesthetic. [/spb_toggle]
    DKK 899.00
    DKK 899.00
  • DKK 899.00

    Hodina – Bellevue Watch Black Leather Strap

    ,
    The Hodina BELLEVUE model represents the sophisticated and classic man. It is complementary to a suit but also to everyday wear. While the dial is finely brushed, the clocks are polished perfectly, while keeping fewer principles. The strap is made of quality leather and fits perfectly into the back of the dial and the wrist. The clockwork is a reliable Japanese Minolta, and the glass is scratch resistant sapphire glass - every detail is worked out precisely, so years later, it looks as new. The HODINA brand is gently located on the dial and on the back. [spb_toggle title="Product Details" open="false" width="1/1" el_position="first last"] Style: Men's Case Diameter: 40mm Overall Thickness: 6.7mm Case Material: 316L Surgical Grade Stainless Steel Finish: PVD Coated Yellow Gold Glass: Sapphire Crystal (high scratch resistance) Movement: Japan 1L45 Miyota Water Resistant: 3 ATM Strap: 20mm width, Vegetable-Tanned leather, Quick-change feature [/spb_toggle] [spb_toggle title="Warranty" open="false" width="1/1" el_position="first last"] For every Hodina clock, we undertake a 1-year structural warranty that can be enforced against the electronic invoice we issue. The invoice will be sent electronically by e-mail within 7 days of ordering. This warranty does not apply to: - Water damage - Wear and tear due to everyday use - unsuitable for harsh use - Damage to the battery life [/spb_toggle] [spb_toggle title="What we think - Hodina" open="false" width="1/1" el_position="first last"] One of the things we love most about the Hodina Watches is that they are all limited editions. Every clock model is manufactured in a limited number with a beautiful, minimalist aesthetic. [/spb_toggle]
    DKK 899.00
    DKK 899.00
  • DKK 999.00

    Hodina – Bellevue Watch Gold Mesh Strap

    ,

    The Hodina BELLEVUE Gold Mesh model represents the sophisticated and classic man. It is complementary to a suit and equally to everyday wear. While the dial is finely brushed, the clock is polished perfectly while keeping fewer principles.

    The strap is perfectly adapted to the Milan mesh, the back of the watch and the wrist. The clockwork is a reliable Japanese Minolta, and the glass is scratch resistant sapphire glass. Every detail is worked out precisely, so even years later, it still looks and feels new.

    The HODINA brand is gently located on the dial and on the back

    [spb_toggle title="Product Details" open="false" width="1/1" el_position="first last"] Style: Men's Case Diameter: 40mm Overall Thickness: 6.7mm Case Material: 316L Surgical Grade Stainless Steel Finish: PVD Coated Yellow Gold Glass: Sapphire Crystal (high scratch resistance) Movement: Japan 1L45 Miyota Water Resistant: 3 ATM Strap: 20mm width, Stainless Steel, Quick-change feature [/spb_toggle] [spb_toggle title="Warranty" open="false" width="1/1" el_position="first last"] For every Hodina clock, we undertake a 1-year structural warranty that can be enforced against the electronic invoice we issue. The invoice will be sent electronically by e-mail within 7 days of ordering. This warranty does not apply to: - Water damage - Wear and tear due to everyday use - unsuitable for harsh use - Damage to the battery life [/spb_toggle] [spb_toggle title="What we think - Hodina" open="false" width="1/1" el_position="first last"] One of the things we love most about the Hodina Watches is that they are all limited editions. Every clock model is manufactured in a limited number with a beautiful, minimalist aesthetic. [/spb_toggle]

     

    DKK 999.00
    DKK 999.00

Our goal is to always stay innovative and unique in our approach.

  • DKK 999.00

    Hodina – Kirkland Rosegold Mesh Strap

    ,

    The Hodina KIRKLAND Rosegold mesh model is the perfect embodiment of minimalism, clean and elegance. Designed and inspired by classic clockwork and the modern woman.

    Every detail is worked out carefully with a sleek silver mesh strap, Japanese Minolta clockwork and scratch resistant sapphire glas. After years of being worn it will still look like new.

    HODINA is gently engraved on the dial and at the back of the dial.

    [spb_toggle title="Product Details" open="false" width="1/1" el_position="first last"] Style: Ladies Case Diameter: 34mm Overall Thickness: 6.7mm Case Material: 316L Surgical Grade Stainless Steel Finish: PVD Coated Rose Gold Glass: Sapphire Crystal (high scratch resistance) Movement: Japan 1L45 Miyota Quartz Water Resistant: 3 ATM Strap: 16mm width, Stainless Steel, Quick-change feature [/spb_toggle] [spb_toggle title="Warranty" open="false" width="1/1" el_position="first last"] For every Hodina clock, we undertake a 1-year structural warranty that can be enforced against the electronic invoice we issue. The invoice will be sent electronically by e-mail within 7 days of ordering. This warranty does not apply to: - Water damage - Wear and tear due to everyday use - unsuitable for harsh use - Damage to the battery life [/spb_toggle] [spb_toggle title="What we think - Hodina" open="false" width="1/1" el_position="first last"] One of the things we love most about the Hodina Watches is that they are all limited editions. Every clock model is manufactured in a limited number with a beautiful, minimalist aesthetic. [/spb_toggle]
    DKK 999.00
    DKK 999.00
  • Hodina redmond watch leather strap
    Hodina redmond watch leather strap
    DKK 899.00

    Hodina – Redmond Black Leather Strap

    ,

    Hodina's Madrona watch. From a distance the bold & sleek design strikes curiosity. People often compliment this piece as "the designer's watch" "contrasted beauty" "unique". Up close you begin to notice the detailed dimension of the stepped dial and the sharp clarity of the sapphire glass. Brushed and matte finishes assure the surgical-grade quality steel. A timeless design will never go out of style.

    The strap is made of quality, naturally aged leather, perfectly fitting to the back of the watch and to the wrist. The clockwork is a reliable Japanese Minolta, and the glass is scratch resistant sapphire glass. Every detail is worked out precisely, so years later, it looks as new.

    The HODINA brand is gently located on the dial and on the back of the dial with the type name.

    [spb_toggle title="Product Details" open="false" width="1/1" el_position="first last"] Style: Ladies Case Diameter: 34mm Overall Thickness: 6.7mm Case Material: 316L Surgical Grade Stainless Steel Finish: PVD Coated Brushed Black Glass: Sapphire Crystal (high scratch resistance) Movement: Japan 1L45 Miyota Quartz Water Resistant: 3 ATM Strap: 16mm width, Vegetable-Tanned Leather, Quick-change feature [/spb_toggle] [spb_toggle title="Warranty" open="false" width="1/1" el_position="first last"] For every Hodina clock, we undertake a 1-year structural warranty that can be enforced against the electronic invoice we issue. The invoice will be sent electronically by e-mail within 7 days of ordering. This warranty does not apply to: - Water damage - Wear and tear due to everyday use - unsuitable for harsh use - Damage to the battery life [/spb_toggle] [spb_toggle title="What we think - Hodina" open="false" width="1/1" el_position="first last"] One of the things we love most about the Hodina Watches is that they are all limited editions. Every clock model is manufactured in a limited number with a beautiful, minimalist aesthetic. [/spb_toggle]
    DKK 899.00
    DKK 899.00
  • Hodina Kirkland watch with leather strap
    DKK 899.00

    Hodina – Kirkland Black Leather Strap

    ,

    The Hodina KIRKLAND  watch was inspired by classical clocks. The iconic women's watch is the perfect embodiment of minimalism, clean and elegance.

    The strap is made of quality, naturally aged leather, perfectly fitting to the back of the watch and to the wrist. The clockwork is a reliable Japanese Minolta, and the glass is scratch resistant sapphire glass. Every detail is worked out precisely, so years later, it looks as new.

    The HODINA brand is gently located on the dial and on the back of the dial with the type name.

    [spb_toggle title="Product Details" open="false" width="1/1" el_position="first last"] Style: Ladies Case Diameter: 34mm Overall Thickness: 6.7mm Case Material: 316L Surgical Grade Stainless Steel Finish: PVD Coated Rose Gold Glass: Sapphire Crystal (high scratch resistance) Movement: Japan 1L45 Miyota Quartz Water Resistant: 3 ATM Strap: 16mm width, Vegetable-Tanned Leather, Quick-change feature [/spb_toggle] [spb_toggle title="Warranty" open="false" width="1/1" el_position="first last"] For every Hodina clock, we undertake a 1-year structural warranty that can be enforced against the electronic invoice we issue. The invoice will be sent electronically by e-mail within 7 days of ordering. This warranty does not apply to: - Water damage - Wear and tear due to everyday use - unsuitable for harsh use - Damage to the battery life [/spb_toggle] [spb_toggle title="What we think - Hodina" open="false" width="1/1" el_position="first last"] One of the things we love most about the Hodina Watches is that they are all limited editions. Every clock model is manufactured in a limited number with a beautiful, minimalist aesthetic. [/spb_toggle]
    DKK 899.00
    DKK 899.00

How is Hodina considered by watch enthusiasts?

HODINA started as a hobby. My love for minimalism and seeing interest in this niche market is what turned it into a business. My target market is an individual like me who enjoys unique and minimal watches that are of high quality. High quality at an affordable price is what separates us from our competitors.

Quality over quantity is what we preach.

After all, we are more of a boutique brand and not everyone understands this unique style of minimalism. We are okay with being a smaller brand. If everyone has the same kind of watch then it takes out the individuality of a person.

 

 

 

 

 

 

 

 

 

 

What are your goals for the company over the next few years?

Our goals for the next few years are to innovate new watch designs and to introduce new accessory products. We want to collaborate with other similar-minded companies (like we did with Uptostyle) and grow in our marketing strategies. Also, we want to build stronger relationships with influencers and our customers through pop-up events and social media.

What do you see as the most significant challenges for Hodina over the next few years?

Challenges in the next few years could consist of direct competitors. These would be companies that share the same love of minimalistic watches and accessories. Our goal is to always stay innovative and unique in our approach.

What is it like to work with the Uptostyle team?

Uptostyle has been truly incredible so far! Their curations are aesthetically pleasing and they are super friendly. When I first collaborated with Anett & Priszci I was completely blown away by their photos and their passion for minimal design. They are also really easy and fun to work with! I’m excited about the future and our relationship with them! 

 If you like minimalist watches as well, you should definitely check out our shop and get the latest limited models!