OUR LATEST ARTICLES
HODINA – Our favorite watch from Seattle!
We could call ourselves lucky to have a chance to skinny dip in the endless flood of timepieces out on the market. However, the struggle is real when it comes to finding the perfect piece. Or actually it was until now as we discovered our new favourite watch brand: Hodina. Read our interview with the founders here!
Studio Esinam
Studio Esinam, a Swedish brand based in Gothenburg, has our tick of approval when it comes to minimal decor.
Kånken
Are you ready? Your search for the perfect backpack is over. In this article, we will introduce you to the market-leading Fjallraven company. Kånken is a suitable accessory for any nature explorer or town-trotter. All you have to do is to choose your colour.
Le Sac en Papier – THE Paper Bag
French design; the manifestation of Scandinavian simplicity and versatile use. This beautiful statement piece is here to do more than just complementing your interior design.
THIS IS UPTOSTYLE.
UPCOMING TRENDS
Trendforcasting , new products, forthcoming lifestyle, fashion and design brands, everything you have to know about to be updated!
FASHION NEWS
We focus on the best premium streetstyle and ready-to-wear brands and unique designer products with a hint of a scandinavian minimalist.
PRODUCT REVIEW
Clean, quality-focused and minimalist. We are constantly searching and testing new goods which we would buy, wear and use.
CHECK OUT OUR LATEST LOOKS AND BE CREATIVE WITH YOUR OUTFITS!
DO YOU NEED SOME…
INSPIRATION ?
MOTIVATION ?
INFORMATION ?
THIS IS OUR MAGAZINE ♥ COME AND GET SOME FASHION INSPIRATION DESIGN BEAUTY MOTIVATION IN YOUR LIFE!
Can cleaning be fun? – Pure Effect Sweden
When we first saw the products of Pure Effect, our first thought was that it’s a really nice looking brand who sells regular cleaning products. But then we made some research and it turned out, it’s far from an ordinary brand.
KREAFUNK is about to funk up your day
KREAFUNK brings you a combination of the best in creativity and functionality. Do you know how that sounds? You will – when you go and meet KREAFUNK’s groovy world.
The Keywords of Millennial Branding – This is how you can reach the Y generation!
Meeting the demands can be very challenging. This is a useful guide for those who want a successful brand and for those who want to discover what gen Y is designed to in the fashion industry. You will be able to find out the three keywords that best describe millennials when it comes to fashion, just by clicking on our article.
Light up your world with P.F. Candle – This is how a small business grows big
This interview with P.F.Candle will reveal you their first steps, finding inspiration for a new scent, marketing plans and it will make you fall in love with their unique products.
Live from CPHFW SS18 – Follow the Copenhagen Fashion Week here!
Between the 8th and 11th of August we are lucky enough to participate in one of the biggest nordic fashion events: CPHFW SS18! Follow our live page day by day (updated in the night!), get the hottest trends from the catwalks or the coolest outfits from the streets of the scandinavian capital!
Ultimate sneaker buying guide
This small guide is aimed to give a few basic hints on buying your new trainers. What are the DOs and the DONTs when you are making a decisions? What to avoid and what should you not forget? From our guide you will be smarter!
Meet CLUSE watches, the favorite accessory of the minimalist chick
There are many brands on the market from high end category to cheap, but we were looking for a watch which is affordable, minimalistic and qualitative at the same time. This is how we found CLUSE watches. Read more to get to know this Amsterdam based brand!
Memobottle review: sustainability and utility in one water bottle
Let us introduce the Australian Memobottle. In our latest article we present you these unique shaped and minimalistic water bottles which are not only cool but sustainable as well.
MOSHI – natural and cheeky cosmetics for everyone
We have tested the playful and cheeky MOSHI’s skincare products. Read our article to get to know the benefits of their minimalistic and organic products.
How it was like being a model in the 90’s – Interview with Jenneke Tesselaar
Amsterdam-born Jenneke Tesselaar – today a succesful violinist – did not know that she in her teenage years would be discovered by one of the leading model agencies and appear on several huge magazine covers. Read our interview with Jenneke to find out more about her life.